Welcome to the Future of Pet Care

Before BuddyGuard: Chaos, Stress & No Guarantees

Pet parents in Bulgaria and across Eastern Europe have long relied on friends, neighbours, or strangers in Facebook groups when they needed pet care.

No reviews. No training. No accountability. No peace of mind.

After BuddyGuard: Safety, Trust & Growth at Scale

BuddyGuard is a pet care platform built for the real needs of pet owners and sitters in Central and Eastern Europe.

We’re building not just a tool, but a trusted network — where pet sitters become micro-entrepreneurs and pet owners can finally relax.

Why Now?

  • Pet ownership is booming

  • Travel is back — and unpredictable

  • Facebook groups are still the default for pet sitting in CEE — global platforms haven’t filled the gap

  • There’s no trusted, tech-enabled pet care network in the region — yet

BuddyGuard is seizing the moment.

Millions became pet parents — but who’s caring for their pets?

🐾 +3 million new pet owners since COVID
 During the pandemic, millions adopted pets for companionship. Today, these same owners are frequent pet sitting seekers.

🏡 45+ million pet-owning households across the region
 This audience regularly needs trusted care — for travel, work, and life’s unexpected moments. Demand isn’t just growing — it’s constant.

The market is expanding — but solutions are still lagging behind

✈️ +4% annual growth in travel
 People are back on the move. Their pets are not — and care solutions must keep up.

📈 +10.5% annual growth in pet care
 It’s a booming vertical, yet in CEE, digital pet services are still in their infancy. The space is wide open — and ripe for innovation.

 

Global platforms missed the mark

Pet parents still turn to friends or Facebook groups when they need care.

Why? Because the existing platforms don’t reflect how trust works here in Central & Eastern Europe.

No local focus. No cultural fit. No real support for sitters or pet parents.

These international services weren’t built for this region — and it shows. 

They don’t train sitters. They don’t foster community. And they can’t deliver consistent, high-quality care.

That’s where BuddyGuard comes in.

We didn’t tweak a global model — we built the right one from the ground up.

 

BuddyGuard — Real Personalized Pet Care

The first platform in CEE built from the ground up for what actually works: tech-powered trust, local expertise, and consistent, high-quality care.

We’re not just connecting sitters and pet parents — we’ve created a scalable system of trained professionals, transparent processes, and a real sense of community.

Because trust isn’t a feature. It’s the foundation.

Professionally trained sitters. Peace of mind for owners. Pets that feel cared for.

Névtelen terv (41)

How It Works

For Pet Parents

1. Create your pet’s profile

Tell us about your pet’s personality, needs, and routines — every detail helps.

2. Get matched 

Our system recommends sitters who fit your pet’s needs — no endless scrolling.

3. Book and pay

Choose your sitter, confirm the booking, and pay securely. Insurance included.

4. Stay connected 

Track walks with GPS, get photo updates and check-ins in real time.

5. Leave a review, unlock rewards

Rate your sitter, earn perks, and get matched even faster next time.

For Sitters

1. Set up your sitter profile

Share your experience, services offered, and availability.

2. Get certified

Complete ID verification, training, and onboarding to join the platform.

3. Accept bookings

Manage your calendar and confirm requests that fit your schedule.

4. Share updates

Send live GPS logs, photos, and care notes so pet parents feel close — even from afar.

5. Grow with every booking

Earn great reviews, level up, and unlock loyalty bonuses and higher visibility.

🧠 Tailored Matches Instantly

We recommend sitters based on your pet’s personality and routine — no stress, no endless scrolling.

🛡️ Built-In Trust and Safety

Verified IDs, training, and built-in insurance with every sitter. Peace of mind, from day one.

 

🛰️ Real-Time Connection

Live GPS, walk logs, and photo check-ins — so you always feel close, even from far away.

 

🎓 Community-Powered

Sitters are trained, supported, and stay connected through platform tools and shared events.

 

⚙️ Quality That Scales

Automated onboarding and standardized care ensure consistency — no matter how fast we grow.

💞 Loyalty That Lasts

Gamified perks keep sitters engaged — and 8 out of 10 pet parents coming back

 

Real Traction, Real Demand

Our business model is straightforward: commission-based, tied directly to performance and scalable growth.

In just 12 months — with zero marketing spend:

 💼 600+ bookings | 🔁 81% rebooking rate
🐕 3,548 dog walks | 🐈 1,826 cat visits
💶 €105,000 in revenue — with 31% monthly growth
👥 2,500+ pet parents, 355 trained sitters

 

Early proof. Real results. No ad budget.

The people behind the idea

Kristina Vodenicharova

Co-founder, Operations Lead

Kristina founded BuddyGuard in 2020 after struggling to find reliable care for her dog while traveling. Frustrated with the lack of flexible and trustworthy pet care options in Bulgaria, she created BuddyGuard — the first professional pet sitting company in Sofia — built with love by a pet parent, for pet parents. Kristina holds a degree in Media Production and Advertising, giving her a strong foundation in communication that she now channels into building a trusted pet care brand.

Kostadin Mihaylov

Co-founder, Business Development Officer

Kostadin joined BuddyGuard after responding to Kristina’s ad for a part-time sitter. A four-hour interview turned into a partnership, as his deep knowledge of animals and entrepreneurial spirit aligned perfectly with Kristina’s vision. Kostadin brings over 7 years of experience in team management and business development, having held key roles at Google and Crypto.com — expertise he now applies to growing BuddyGuard into a leading pet care platform.

The Vision

Become the Leading Pet Care Platform in CEE

Our vision: To become the leading pet care platform in the CEE region.

Funding Target: €200,000 – €250,000

📈 Our goals by 2026:

👤 12,000+ active pet parents

📆 6,000+ successful bookings

🌐 €300,000+ annual GMV

📍 Launch in Hungary and prepare for further regional expansion

Join Us

We believe every pet deserves real, loving care.
We’re building a world where pet parents can travel with peace of mind — and pets stay in trusted, caring hands.

 

Now’s the time to reshape pet care in CEE.
 Join us — and be part of the future we’re building.

 

 Peace of mind for owners. Real comfort for pets.

Just one step away from pre-registration!

By registering your interest now, you’ll:
✅ Receive first-hand updates before anyone else
✅ Get priority access to early-bird investment terms and exclusive perks
✅ Be part of shaping the future of pet sitting as one of our backers

This pre-launch phase is where our closest supporters and earliest investors gather — and we’d love to have you in that circle.
Be part of the startup ecosystem development!

This is a pre-registration form, which doesn’t commit you to anything, but allows you to get information, create your TokePortal profile and get the biggest discounts.
For this reason it is also important that you provide your name, email address and phone number accurately.

Ask about the CrowdFunding Campaign in the chat window, by email or by phone.
hello@tokeportal.com
+36 70 424 7981

Register now if you are interested in participating in our community funding campaign!*

*Preliminary legal and business review is still ongoing during the pre-registration period. Pre-registration is to gauge anticipated interest, during which prospective investors have the right to ask questions and make comments. TokPortal.com reserves the right to reject any application to launch a campaign.

 

This information published herein, in line with Rule 1.2.16. of the Conduct of Business Rulebook of MFSA, shall be regarded as advertisement or marketing communication, and as such, MFSA does not regulate such matters.