Welcome to the Future of Pet Care

Before BuddyGuard: Chaos, Stress & No Guarantees

Pet parents in Bulgaria and across Eastern Europe have long relied on friends, neighbours, or strangers in Facebook groups when they needed pet care.

No reviews. No training. No accountability. No peace of mind.

After BuddyGuard: Safety, Trust & Growth at Scale

BuddyGuard is a pet care platform built for the real needs of pet owners and sitters in Central and Eastern Europe.

We’re building not just a tool, but a trusted network — where pet sitters become micro-entrepreneurs and pet owners can finally relax.

Why Now?

  • Pet ownership is booming

  • Travel is back — and unpredictable

  • Facebook groups are still the default for pet sitting in CEE — global platforms haven’t filled the gap

  • There’s no trusted, tech-enabled pet care network in the region — yet

BuddyGuard is seizing the moment.

How It Works

  1. Pet Owners book trained, verified sitters fully online — with trust guaranteed.

  2. Sitters get trained through our onboarding flow, manage calendars, earn and grow as entrepreneurs

  3. Safety is built-in: ID verification, insurance, ratings, training validation

  4. Gamified loyalty makes customers come back — again and again

Local-first

We understand the local culture, expectations, and needs

Sitter-first

We empower, support, and reward sitters — not just list them

Scalable Quality

Automated training & onboarding

Built-in Loyalty

Gamification & personalized experiences

Human-Centric Tech

More than convenience — we’re building trust

Real Traction, Real Demand

In just 3 months:

💼 380+ bookings | 🔁 81% repeat bookings

🐕 3,548 dog walks | 🐈 1,826 cat visits

💶 €21,000+ in GMV

👥 2,500+ users, 355 trained sitters

📍 Active in Bulgaria, Hungary launch planned for 2026

Business Model

  • 15% commission from sitters

  • 10% commission from customers

  • Upcoming BuddyGuard Care subscription with loyalty perks & emergency support

The Vision

Become the Leading Pet Care Platform in CEE

By 2026:

🎯 €1.1M+ in revenue

🔥 1,000+ sitters active

📆 20,000+ bookings

🌐 Active in 3+ CEE markets

The Opportunity:

Let’s Build This Together

We’re looking to raise
€200,000–€250,000
to:

Scale sitter onboarding and training

Boost marketing and partnerships

Enhance platform features (incl. AI-based sitter matching)

Expand into Hungary and beyond

The people behind the idea

Kristina Vodenicharova

Co-founder, Operations Lead

Kristina founded BuddyGuard in 2020 after struggling to find reliable care for her dog while traveling. Frustrated with the lack of flexible and trustworthy pet care options in Bulgaria, she created BuddyGuard — the first professional pet sitting company in Sofia — built with love by a pet parent, for pet parents. Kristina holds a degree in Media Production and Advertising, giving her a strong foundation in communication that she now channels into building a trusted pet care brand.

Kostadin Mihaylov

Co-founder, Business Development Officer

Kostadin joined BuddyGuard after responding to Kristina’s ad for a part-time sitter. A four-hour interview turned into a partnership, as his deep knowledge of animals and entrepreneurial spirit aligned perfectly with Kristina’s vision. Kostadin brings over 7 years of experience in team management and business development, having held key roles at Google and Crypto.com — expertise he now applies to growing BuddyGuard into a leading pet care platform.

Just one step away from pre-registration!

By registering your interest now, you’ll:
✅ Receive first-hand updates before anyone else
✅ Get priority access to early-bird investment terms and exclusive perks
✅ Be part of shaping the future of pet sitting as one of our backers

This pre-launch phase is where our closest supporters and earliest investors gather — and we’d love to have you in that circle.
Be part of the startup ecosystem development!

This is a pre-registration form, which doesn’t commit you to anything, but allows you to get information, create your TokePortal profile and get the biggest discounts.
For this reason it is also important that you provide your name, email address and phone number accurately.

Ask about the CrowdFunding Campaign in the chat window, by email or by phone.
hello@tokeportal.com
+36 70 424 7981

Register now if you are interested in participating in our community funding campaign!*

*Preliminary legal and business review is still ongoing during the pre-registration period. Pre-registration is to gauge anticipated interest, during which prospective investors have the right to ask questions and make comments. TokPortal.com reserves the right to reject any application to launch a campaign.

 

This information published herein, in line with Rule 1.2.16. of the Conduct of Business Rulebook of MFSA, shall be regarded as advertisement or marketing communication, and as such, MFSA does not regulate such matters.