The fees applied by TokePortal are determined by the Pricing Policy (PP).
For the mandatory fees payable to TokePortal by clients (Campaign Owners), on top of the mandatory Success Fee, TokePortal offers two pricing models: a fixed fee and a success-based fee model. The latter differs from a purely success-based pricing in that the so-called Carry Fee is replaced by a fixed fee at the time of contract signing. All fees are detailed in the PP. The fees valid at the time of the Campaign Initiation Contract apply, including penalty-like fees (of symbolic amounts) which can change and affect already signed contracts.
Every Campaign Owner pays a Scoring fee of 750 euros, with typical total costs for campaign initiation and execution ranging from 1200-3000 euros, including potential SPV (Special Purpose Vehicle) formation and necessary marketing expenses. These costs are borne by the Campaign Owner.
The Success Fee is calculated based on the capital raised, meaning it is paid by the investors. It is 6.99% for capital raised in campaigns that meet the Minimum Capital Target, with an additional 0.5% fee for amounts raised above this target. The Success Fee is due within 15 days following campaign closure. The transaction’s timely completion, including due diligence and share issuance, depends solely on the Campaign Owner, with TokePortal contributing up to 10 work hours pro bono and then at a favorable hourly rate (50 euros) for immediate involvement. If, despite all efforts, the capital increase or share issuance is significantly delayed, the Campaign Owner compensates the investors with a company value discount. Preparing for the campaign typically involves 3-6 weeks of intensive work by the Campaign Owner and their team. As mentioned in the fees section, the success fee, currently 6.99% of the capital, is paid after a successful campaign. Additionally, carry fees (a type of ongoing payment) must be paid within a pre-determined period if this mode is chosen..
The fixed costs of launching a campaign: The PP regulates costs, typically totaling EUR 1200-3000. Upon signing the Campaign Launch and Cooperation Agreement, TokePortal invoices an amount around 100,000 HUF, with additional legal costs of about 150,000 HUF for founding a new company. Similar costs are expected for video production. It is also advisable to invest in consultancy – a mentor, and online marketing. Precise, personalized information is provided during in-person meetings. Considering everything, starting a campaign will not be expensive compared to the capital sought, making success-based cooperation is most advantageous for startups. Including the success fee, the total cost of raising capital will be around a one-time (!) 9%. This is highlighted because, while institutional investors may not charge a one-time fee, they accrue annual returns for themselves, meaning that founders may receive little from a successful exit. This will also be discussed in the article on company value. Therefore, crowdfunding is referred to as a founder-friendly investment method.